Collaborating with the founders and product team on the Trade Republic app re-launch was an intense and rewarding experience that pushed creative boundaries and made a lasting impression.
Fintech Product Marketing.
Year
2023
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
We used a source particle to represent a face. As the customer progresses through onboarding, the face gradually becomes more visible. An alternative version uses a series of supplied Lottie files that increase in intensity as the user completes each step.
Fintech Product Marketing.
Year
2023
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
Everything starts somewhere, and for us, that was creating the “Soul of Trade Republic.” This asset was designed to be versatile; we invested significant time shaping its aesthetics to feel intelligent, adaptable, warm, and organic, never cold or artificial.
Fintech Product Marketing.
Year
2023
Creative Lead
Sven Joosten.
Dmitry Scheglov.
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
Using the “soul” element as a foundation, we developed a visual metaphor for interest growth over time. Spheres gradually move towards the central element (representing savings), causing it, and therefore savings, to expand.
Fintech Product Marketing.
Year
2023
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
Once again starting from the sphere elements, I created a more dynamic and detailed sphere that captured the light from the featured stock.
DOOH.
Paid Social.
Organic Social.
Year
2023
Motion Design
Lee Miller.
Cinema 4D and Redshift.
Adobe After Effects.
Concept
Alongside the app relaunch, Trade Republic also began shifting its identity from a tech-focused company to a lifestyle-oriented brand. These assets were created as part of that transition. I filmed the footage of the River Spree, motion-tracked it, and integrated the 3D element. I also worked with the team to developed new typography styles and animations to be used across all channels.
CARD LAUNCH
DEV TEST
METAL
DEV TEST
PLASTIC
TEST [001]
METAL
TEST [001]
PLASTIC
TEST [002]
METAL
TEST [002]
PLASTIC
Fintech Product Marketing.
Year
2023
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
These 3D representations were meticulously crafted to showcase the card’s design. The materials, metal versus plastic, are highlighted to emphasise differences in weight and finish.